Kate Spade appoints new creative director
Seeking Alpha ·
Tapestry ( TPR ) has named a new creative director for its Kate Spade brand in an effort to bring a new vision and identity to the struggling brand. Jonathan Saunders, who spent more than 20 years at brands like Alexander McQueen, Diane von
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Tapestry (TPR) has appointed Jonathan Saunders, who has over 20 years of experience at brands like Alexander McQueen, as the new creative director of the struggling Kate Spade brand. This appointment is evaluated as a strategic move to redefine the brand's identity and drive a sales rebound. Investors are paying attention to whether the leadership change will lead to improved performance.
상승 영향
- Apparel & Fashion — It is positive as expectations for brand image improvement and sales rebound through the recruitment of a veteran designer are being reflected.
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